Towing business owners attribute success to community relationships

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About five and a half years ago, the towing service that employed Elkton native Cory Maxwell went bankrupt. He and his wife, Bonnie, decided to go into business, and MAX 24HR Towing and Recovery and MAX Superior Shine were born.

They started by working outside their home because they had to wait for the former tenant of the building they currently occupy to vacate the premises. It was difficult, but they stuck it out.

“We had a bit of a rough start,” Bonnie said.

One of the challenges was to purchase new trucks, which cost well over $ 100,000 due to the trucks’ equipment, such as a side-pull recovery device, and the power required to haul vehicles up. at 40,000 pounds. Thanks in part to Cory’s connections in her previous job, their business quickly began to pick up steam.

Corey and Bonnie both took the trucks on calls, and their son Kyle also replaced on occasion. They towed all types of cars and trucks, construction equipment, farm equipment and even boats. They have seen tragedies up close and personal, working at the scene of accidents which is the least part of their job that they enjoy. Most of all, they have been successful and they attribute this to the relationship they have built with their clients over the years.

“The community has been very good to us,” Cory said.

Of course, winter can be the busiest time of year, with calls piling up on the worst days. Work weeks can total 60 to 70 hours.

The Maxwells want customers to know that the response time for assistance can sometimes be affected by insurance companies that offer roadside assistance. pay out of pocket and get reimbursed from your insurance company.

“The best thing for people to do is call the towing company (sent by the insurance company) themselves, just to make sure everyone (the same page),” Cory said.

When the snow isn’t flying and the phone isn’t ringing, the Maxwells fill that downtime with the other half of their business: MAX Superior Shine. The detailing service offers a wide range of options, including ceramic coating that can make a vehicle look like it has just stepped out of the showroom floor.

“Normally you have to have more than one thing going when you do the towing,” said Cory Maxwell. “If (you) don’t do it, I don’t know how (you) do it because you have to subsidize the times when you’re down.”

MAX 24HR Towing and Recovery and MAX Superior Shine are located at 773 N. Van Dyke Road in Bad Ax. For more information, call 989-550-7800.


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